SENSIBLE DAVE

Sensible Dave was a new company developing British made, luxury Granola, for sale in hotels, delis and farm shops. The character of Dave, illustrated by Lisa Stubbs, was incorporated into the colourful, retro design which was used in the logo, packaging and website. Three varieties of packaging were developed; The Original One, The Berry One and The Strawberry One, each with an activity on the back of the pack.